I started working with Verizon just as they began a high-profile, company-wide creative rebrand. Rebrands are always tricky, and this one especially so, as the company was not only changing its visual look and feel, but also assigning itself a breezy new personality (which still needed to communicate decidedly non-breezy messages about phone plans and bill due dates). And that’s how I ended up dancing the syntactical tango with one of the largest telecom companies in the world, producing work that underwent more rounds of review than any other marketing email in the history of ever.

I guess what I’m saying is: Feedback? Bring. It. On.